Consumer markets

Helping businesses face challenges and explore opportunities in the changing world of retail

A unique total retail experience, a clearly-defined brand, a secure mobile commerce option. Our retail and consumer experts help you establish a clear vision for your business and deliver on it with an unwavering focus on customers.

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2023 Global Consumer Insights Survey China report

Seizing the Moment

Global Consumer Insights Survey 2023

Mainland China and Hong Kong Luxury Market Insight

“Retrieve customer values for growth and sustainability”

Enlighten Fashion Brands’ Routes to the DTC Model

Thrive in an increasingly digital and global economy

Today’s retail industry is continuously evolving, requiring expertise and deep market knowledge to stay ahead of customer needs.

At PwC, our retail experts bring world-leading experience in every field – from business strategy, operations, technology, to tax. We help you with market entry, cyber security, merger and acquisition, digital consulting, data analytics, customer relationship management, system implementation, human resource management, supply chain management, and tax and customs. We listen to your needs, identify and maximise the opportunities you seek and co-create solutions with you.