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From 20 June to 26 July, we are pulling together over 100 PwC Partners to work with clients and companies to form PwC’s Innovation Exchange – a community of business leaders and subject matter experts to share insights and capabilities needed to lead successful transformation journeys.
Digital transformation is critical. But winning in today's world requires more than digitisation. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. It’s time to move beyond digital.
Pulling from years of in-depth research, the authors take readers inside twelve companies to reveal how they have reimagined their models and achieved monumental transformation that goes further than incremental digital initiatives. For each of these companies, seven common elements emerged that serve as a roadmap for how other leaders can transform their companies for success in a world beyond digital.