Digital Auto Report 2023

What consumers really want

The eleventh annual Digital Auto Report is a global consumer survey with a focus on the U.S., EU and China. It consists of a quantitative market outlook until 2035 based on regional structural research and interviews with key industry executives at OEMs and suppliers, leading academics and industry analysts.

Volume 1 - Understanding consumer preferences and implications

• Consumer view – changing mobility preferences
• Implications for auto players – interface, subscription and charging

How fast will the mobility ecosystem really transform?

Volume 2 - Assessing global mobility market dynamics

• Trends – user experience, e-mobility, automated driving and smart mobility
• Market outlook – penetration of technologies and mobility types
• Economic opportunity – selected value pools in AD, EV and Smart Mobility